Changing the name of eBox Platform

5 August, 2010

NewNameI am excited to break the news on behalf of the whole eBox team: We are going to change the name of eBox Platform! And although this is positive news, the decision was not taken lightly nor it has been easy to say goodbye to our former identity and find and embrace a new one. However, we have found that this decision was necessary, and the sooner we took it the better

As you can imagine, any name change is a complex process and there should always be a very good reason to do it. So, why do we do it? Why did we think that eBox is not a good name for us anymore? Well, basically because there is no box! Although our initial idea, when we started with the project seven years ago, was to embed the software in a particular appliance and sell boxes, we soon realized that it was much more interesting to focus solely on the software and develop a well-integrated, semi-automated, versatile open source server.

But this change in our approach has lead to a growing difference between what we do and what our name means. In fact, many people are convinced that we sell boxes when they first hear about us. Only once we explain what eBox really is and what is our subscription-based value proposition, they start to become interested in the product.

We have been thinking about making the change a number of times earlier, but as you can imagine, it is never a good time for something like this. However, during the past year the number of downloads, community members and general interest in eBox Platform has started to grow exponentially and we’ve become even more painfully aware of the faults of our current name. This has made us feel that it is kind of “now or never” momentum, and that the problem will not be solved by waiting longer.

Something that we would like to stress above all, is that only the name changes. We are still the same team, with the same goals, same open source license, and same everything. In fact, we are working on increasing our commitment on open source and adopting a more community-driven development model, but I will come back with that in a different post.

The new name will be made public in a few weeks and there will be additional information regarding the change in the Planet eBox and the Forum. Feel free to leave any comments to the post or the Forum and stay tuned!

Update: it has been disclosed, the new name is Zentyal!

Entry Filed under: Branding. Tags: , , .



8 Comments

  • 1.    Marcello Teodori  |  August 5th, 2010 at 4:55 pm

    I can only support this, the ebox name to me has always sounded too vague and limiting about what the project offers and also already heard somewhere else – adding platform made things a little better, but a unique name is definitely what’s needed, choose what’s best for the project and good luck!

  • 2.    Tweets that mention Chang&hellip  |  August 5th, 2010 at 5:13 pm

    […] This post was mentioned on Twitter by Marcello Teodori and Carlos Pérez-Aradros, eBox Platform. eBox Platform said: Breaking news: eBox Platform changes name :)! Read why and comment at: http://bit.ly/aqDc69 […]

  • 3.    Quique  |  August 5th, 2010 at 5:50 pm

    ¿Os podéis acoger al FROB, como esas otras `cajas’?

  • 4.    Opening up to the communi&hellip  |  August 11th, 2010 at 2:40 pm

    […] I pre-announced in my previous post in this blog, we are planning to change the way eBox Platform is developed. During the past seven […]

  • 5.    » The process of ch&hellip  |  August 12th, 2010 at 10:11 am

    […] Ignacio already wrote in his post, the reason for changing the name of eBox Platform was first and foremostly because of the fact […]

  • 6.    The Big Bug Theory »&hellip  |  August 19th, 2010 at 1:31 pm

    […] Ignacio announced, eBox has changed its name! Roxane explained the process of choosing a new name and Heidi has […]

  • 7.    eBox Platform changes nam&hellip  |  August 19th, 2010 at 8:38 pm

    […] you are interested in knowing more about why we’ve decided to make the change, how was the process of choosing the new name, how come we selected Zentyal or how we came up with […]

  • 8.    News - eBox Platform chan&hellip  |  September 14th, 2010 at 11:08 pm

    […] you are interested in knowing more about why we’ve decided to make the change, how was the process of choosing the new name, how come we selected Zentyal or how we came up with […]


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